Strange happenings at the petrol station

Strange happenings at the petrol station
http://www.crazy-video-streaming.com/best/strange_happenings.htm

 

I don't get it . . .

Kev

 

Tyres to reduce fuel consumption.


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www.cuore-sportivo.co.uk

 

That's a pretty vague link. I watched again and one of the hoses lying
on the ground looked like an air line. Or do your air hoses look a lot
different ours? (I never drove when I lived in Britain so didn't have
to look.)

Kev

 

The Michelin logo didn't give it away, at all?


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Triumph Sprint ST 1050: It's blue, see.
www.cuore-sportivo.co.uk

 

Not to me it didn't.

 

Meh. They are running similar themed ads in the paper over here.

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Triumph Sprint ST 1050: It's blue, see.
www.cuore-sportivo.co.uk

 

No, not really. And I've workd in advertising for 30 years.

That looked like an ad agency Creative Director sitting around the
board table having a wank with the clients to me. I like clever
commercials, but that had little link their product. Shit ad as far as
I am concerned. OK, the director wanted to be Steven Spielberg, but I
reckon it won't sell.

You can be clever and have remote links to products (Briitish Airways
ad from a few years ago that had no aircraft in the ad is perfect
example) but I think that was crap. Unless I am missing a British
sense of humour or a regional situation that I am not picking up on.

Kev

 

I saw the logo and figured it was chapter one in a series of ads.
What else could it be than an ad?

 

I just thought it was silly. If they have to try and be that clever
these days (and I haven't owned a TV for a decade) then I think there
is a lot of plot-losing in the ad agencies. I tend to be very good at
igmoring advertising,even though I have spent most of my working life
creating it, it just came across to me as someone being a wanker. Ads
have to grab your attention towards the product. That was nicely shot,
nicely directed, but shit at promoting the product I reckon. You might
as well just put a Michelin logo on screen with no sound for 30
seconds and I think that would have grabbed as much attention and cost
a shitload less to create.

Kev

 

But then people wouldn't have been talking about it in newsgroups, would
they...?

Brand awareness.

 

Exactly. In a month, the punch line will show up.

 

Yeah, but that is really a long link to me

They way I have always seen it is you either make an ad that annoys
the shit out of you but costs nothing to produce but gets brand
awareness because everyone loves to hate it,

Or you spend millions making something that truly sticks in your mind.
Anything in the mid-ground just gets lost in the muddle.

And that, while cleverly done, seemed to me to have lost the message.
I was serious when I said they would get more attention with a static
logo and dead air on sound.

I appreciate the techniques going into creating it, but reckon it is
crap as getting attention (apart from this discussion which is pretty
much irrelevant in the scheme of things).

Kev

 

You've not really got your head around viral ads, have you?

I'm quite tickled by the idea of someone who claims not to have watched
TV in ten years lecturing anyone on TV ads too.

 

Well I make the bloody things most days at work. I just don't watch
them when I get home.

I still reckon it is a tenuous link.

And confirms why I am so shitty with the industry I have worked in for
30 years. And I still reckon a screen with logo and no sound would get
more attention, because everyone has got so used to that fucking box
in the corner blaring all day that 30 seconds of silence would be
abnormal.

Anyway, seems I've picked up a job in Sydney working for Westpac bank
as an IT project manager. Dunno whether I have sold my soul from one
devil to another . . .

Kev