Pipeline card - scam or not?

Is this a scam?

"Fed up paying ridiculous petrol prices? Save money with a free
Pipeline Card!"

http://www.pipelinecard.org/

 

This is what you want:

http://www.petroldirect.com/index.htm

Avoid the queues.

 

I like this tip from their "About Us" page:

"Or get a motorbike. Very fast. Very economical. Inexpensive to buy.
But remember to ride safely or carry an organ donor card"