[QUOTE="The"] Oh, orlright. A few years ago Sainsbury decided to plug its own Cola over Coca-Cola and Virgin Cola, which it shoved down on lower shelves, in smaller runs. Curiously, the design of Sainsbury's bottle wasn't far different from Coke's. Coke kicked up a stink and Sainsbury backed down. There's a reference here [URL]http://www.iprights.com/publications/articles/article07.asp?articleID=[/URL] 7 What was interesting was the widespread industry rumour at the time, that some very big manufacturers, including Cadbury Schweppes, Unilever and Nestle, all pissed off with having their packs more or less copied, threatened that they'd ally with Coke and launch a helluva lawsuit.[/QUOTE] It still is the case that a lot of "shop brands" packaging do resemble "branded marks", but isn't part of the whole question that "branded marks" make "shop brands" too?