Interior. Long shot of the back of a kid's head. We see the big-screen TV where the kid is playing a video game. As the camera slowly zooms in, we see that the game is crash 'em up, 'see how many collisions you can get in while driving down the street,' stuff. The voice-over says, "This year, more than <XXX> thousand new drivers will hit the roads. Think about it." Then something about their new safe car, yadda yadda. Whoever does Hyundai's ads is creative. It was effective.