[URL]http://news.bbc.co.uk/1/hi/magazine/3703721.stm[/URL] "Can we shock drivers into safety?" I love this bit at the bottom: "One ad, Shame, shows a car with a drunken driver at the wheel. The vehicle crashes through a fence, killing a child playing football in his garden. [...] But do the images work? Ms Bailie says that research has shown the ads have produced the highest ever seat-belt wearing rate in Northern Ireland. "