Burger King meets Craigslist, Mexico is Pissed!

Mexico slams Burger King for 'whopper' of insult




http://www.rr.com/home/home/article/9009/7442127/Mexico_slams_Burger_...


t/1


Mexico is protesting what it says is a whopper of an insult. An
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King's Texican Whopper burger that has run in Europe shows a small
wrestler dressed in a cape resembling a Mexican flag. The wrestler
teams up with a lanky American cowboy almost twice his height to
illustrate the cross-border blend of flavors.


"The taste of Texas with a little spicy Mexican," a narrator's voice
says.


The taller cowboy boosts the wrestler up to reach high shelves and
helps clean tall windows, while the Mexican helps the cowboy open a
jar.


Mexico's ambassador to Spain said Monday he has written a letter to
Burger King's offices in that nation objecting to the ad and asking
that it be removed. Jorge Zermeno told Radio
Formula that the ads "improperly use the stereotyped image of a
Mexican."


Press officials at Burger King Corp. offices in Miami, Florida, and
Madrid, Spain, did not immediately respond to requests for comment.
Burger King is known for its signature Whopper hamburger.


One of the things that most angered Mexican officials was a print
edition of the ad showing the wrestler wearing what appear to be a
Mexican flag as a cloak.


"We have to tell these people that in Mexico we have a great deal of
respect for our flag," Zermeno said.


Mexico has very strict rules about using the flag. In 2008, the
government fined a foreign-owned publishing house, Random House
Mondadori SA, for showing disrespect to the
country's flag in a video posted online.


The video showed a literature fan wearing a Mexican flag like a cape
as he barges into a book signing and rips a piece of cloth from the
coat of Brazilian writer Paulo Coelho.


It is not the first time that fast-food outlets have offended Mexican
sensibilities.


Mexicans and other Hispanics in the United States objected to a Taco
Bell ad from the 1990s that featured a pint-sized talking Chihuahua
that spoke with a Mexican accent.


(Que significa el nombre, "El Cachito?" En México puede tener una
clara connotación sexual, pues en lenguaje coloquial se puede
designar
a una mujer atractiva como un pedazo, un pedacito, un cacho, un
cachito.)